Cheeky, Gothic & Experimental
The Birth of the Bad Man
Malum Vir is an entertainment production company that is pushing the limits of animation & visual arts. Latin for “Bad Man”, Malum Vir is the brainchild of lifelong friends turned founders, Brent & Harry. They needed a logo that reflected the cheekiness & experimental nature of the company wrapped in gothic glam, like if Castlevania & Disney spawned a demon baby and that baby grew up to become Malum Vir.
logo
logotype
The logo is both a letter “M” for Malum and a figurative vampire man with a levitating head, Vir, giving a playful approach to the brand’s identity. The circle, head, represents the experimental thinking & limitless approach behind Malum Vir productions, complimented with the sharp tapers and elegant curves of the M, body, lends a nice gothic aesthetic. I’m happy to have been a part of creating the bad man’s identity, it came out pretty bad ass.
