Bold, Innovation & Culture
Keeping it Real
Chris da Rage is an online multimedia platform ran by Chris, specializing in the latest in tech news & gaming. Born out of South Bay, San Diego, it’s humble beginnings initially started as a crypto podcast during the COVID pandemic. Today, Chris da Rage still keeps its roots local in attitude with an aptitude for (inter)national trends & events effecting our daily hustle. Chris needed a logo that reflected the bold attitude his brand is known for that remains innovative with the times & stays true to its culture.
logo
logotype
A bold “C” for Chris was a fitting decision for the development of the icon to represent this brand. The logo is influenced by currency symbols which ties the humble crypto beginnings of Chris da Rage while implementing a star for the center, and a bar in the logotype, which nods to Chris’s Californian roots. Also, adding to the boldness of Chris da Rage in the logotype is the representation of power & resilience with the fist bumping the “da”, giving some attitude to the brand’s image and serving as a reminder to keep persevering with the changing times while keeping true to the authentic you. I enjoyed the journey on creating this branding for Chris, the end product is🔥!
